Wednesday, February 29, 2012

Enrique Pena Nieto Captures The Imagination Of The Mexican People

Enrique Peña Nieto is the official presidential candidate of the Partido Revolucionario Institucional or PRI to the 2012 Mexican Presidential Elections. He was governor of the State of Mexico and now has decided at aged 45 to become a presidential candidate. Even though he has political connections, he is a lawyer with a master's in business.

He became familiar with the PRI when he became a member in 1984. He learned the ropes by being an instructor in PRI's Electoral Training Center and a Coordinator for the party's Parliamentary Group in the LV Legislature. He also functioned as Chairman of the Political Coordination Board of the same legislature.

He was involved in the Mexican State government from the 90's up until 2002. While there, he was Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He was also able to gain membership in the National Institute of Public Administration and the Administrative Council for Decentralized Public Agencies.

Nieto exemplified what it means to be dedicated to politics by also being a political advisor to the PRI in addition to everything else. Everything he has done within the PRI organization has led up to this moment in time as a presidential candidate. His elaborate and systematic plan of action from state government to presidential candidate has been steady.

In 2004, he played a role in nominating candidates for governor of the state of Mexico. He had to advance past many other candidates. He represented the PRI as the gubernatorial candidate in February of 2005.

Elections for the state of Mexico were held on July 3, 2005. He was a clear winner with 49 percent of the vote. On September 15, 2005, he was sworn in as constitutional Governor of the state of Mexico at the Morelos Theater in Toluca before a crowd of 5,000 people.

More than anything he wanted to change things in the areas of The environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation A true politician, he proved himself extremely capable of handling conflict within the party. The state's economy, housing and agriculture business all benefited from his time in office.

He waited until the end of his term to run for the presidency. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. Beltrone's decision not to run has enabled the PRI party to get behind Nieto one hundred percent.

Despite his seemingly meteoric rise to power, Pena Nieto is considered to be the next president of Mexico. Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN are fair game, and Pena Nieto hasn't wasted any time to discredit them and now holds made up political polls where, quite naturally, he is the winner. The official election for Mexico's 80 million people will be held on July 1 of this year.

The PRI expects their candidate to win. Mexico has always called their head of state president, but truthfully, men who were more like dictators have ruled Mexico, and Enrique Pena Nieto hopes to change all that. Pena Nieto looks forward to a Mexico free from marauding and fleeing citizens.


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Monday, February 27, 2012

Crucial Points for Marketers from Steve Heyer CEO

Because progress cannot be halted, Steve Heyer CEO argues that companies have to be smart about the way they market themselves, always seeking new methods because new things are coming upon them. Heyer's notes on this were given long ago, yet they prove true now. He delivered a keynote speech bearing this message to a group of 400 media, ad agency and entertainment executives during an “Advertising Age” conference in 2003.

Steve J. Heyer is chief executive officer of Starwood Hotels & Resorts Worldwide, the world’s third-largest hotel chain. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. Heyer's stated goal was the marketing of amusement, as opposed to the marketing of lodgings in the hotels.

In this approach, what is being sold is the experience itself. The goods, for Heyer, were the entertainments to be found in the resorts. Heyer's innovation was in the lens through which he approached the subject.

Heyer believed that the future held great things by way of personalization. This is precisely what one now observes in businesses: customization. This is most patent in digital products.

Nowadays, various businesses in media are in trouble because of the changes in technology. When Napster.com, the first music downloading service website, burst into the scene, the music industry lost millions in potential revenue. Millions of music lovers began switching to MP3s on the Web for their music fix.

Heyer's conference speech talked about the panic music-producers went through during this time. It was an object lesson along the lines of Heyer's theme of continuous adaptation to handle a shifting market. Heyer said that even TV was no longer safe, and that new trends might well harm those in the industry.

The idea behind his words was the replacement of traditional understandings of products with new concepts based around them being associated with a certain lifestyle. Heyer's intention is to convince consumers that they can make memories that shall never be forgotten by going to Starwood locations. This marketing tactic would lead to emphasis being placed on the entertainment possibilities of each hotel.

The company has called in a rather unorthodox business associate: a famous lingerie brand known all over the world for its couture lingerie fashion shows. Only certain persons in the Starwood hotels are allowed to attend the runway shows. This is a clear example of marketing an experience.

Heyer has also spoken out against slapping on brands in films. To Heyer, this is absolutely devoid of context. Heyer's beliefs here state that he cannot find this a marketing method that would be likely to be effective.

A look at Coca Cola's roster of past chiefs shall show Steve Heyer CEO on it. Some of his services for that company actually demonstrate what he is trying to say by "contextual" brand placement. What he did was to put a glass of Coke in front of each judge in American Idol, a popular TV series.


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Sunday, February 5, 2012

You and AACSB Online MBA Programs

What kind of person will benefit from something like an AACSB online MBA degree? For those who want to be an educator working for an institution that offers business programs, you will need an AACSB-accredited business degree. If you want to work for a company, this degree will only be beneficial if you are fighting for the executive position.

For Intel, who has been providing tuition assistance for workers interested in getting their MBAs, the company announced that they will start extending support only to MBA graduates of AACSB accredited schools. Even if you got an online degree, if the school is AACSB certified, you will get support for your tuition. If your MBA has been completed in a school that has been certified by the AACSB, expect numerous working opportunities upon graduation.

The AACSB is the Association to Advance Collegiate Schools of Business International. Here is an agency that is voluntarily run and they are in charge of evaluating business and accounting schools for educational quality. It was in 1916 when this agency first came about and business schools have been monitored by them ever since.

Considering their consistency in evaluating schools, the AACSB has given accreditation to a lot of esteemed Ivy League business schools. All receiving the coveted AACSB seal of approval are the MBA programs that are being provided by institutions such as Stanford, Yale, and Duke. Duke University actually has an online MBA program that has been approved by the AACSB.

People are often confused when it comes to AACSB certifications but universities do not have to be accredited for them to offer an MBA degree program. More than fifty percent of accredited programs are not working within the standards set by the AACSB according to a recently conducted study on the matter. Even if an AACSB accredited online degree is more advantageous than conventional ones, there are only about thirty percent of total schools that have received this kind of certification.

It is possible for institutions to provide quality education to their students even if they have not been accredited by the AACSB. Innovative programs of study are often provided to people by the schools that have not been accredited by an agency such as the AACSB. Since universities deal with students that are a bit older at times, they need flexibility in their program design and this is only achievable if they are not bound by the standards of the AACSB.

When it comes to an AACSB online MBA, this is something that can be pricier than the conventional MBA and this is why the latter is preferred by many. If you do not have a thirty grand budget, do not enroll in an AACSB online MBA program. Without the seal of approval of the AACSB, expect to pay 23000 for an MBA.

An unaccredited MBA immediately slashes ten thousand dollars off. If you are on a tight budget, you may skip AACSB accreditation on your distance MBA to save. If your MBA has been certified by the AACSB, expect more complications during the application process.

Why? When it comes to this, you will have to undergo a test called the GMAT and your undergraduate GPA should not be on an average level. This can be a frustrating requirement for average students as most AACSB-accredited business schools typically uphold higher admission standards than their counterparts.

Do not be discouraged because of the higher admission standards that come with an AACSB online MBA degree since there are a ton of benefits that you can expect from it as well. Having the confidence in your knowledge and skills makes you a perfect applicant for this kind of program and this will benefit you in the long run if you are someone who is working in a very competitive corporate environment. This is also something that you should go for if the reputation that you will gain upon graduation matters a lot.

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